“Outdoor” advertising campaign

CNA’s Billboard


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This “outdoor” billboard image was taken from the first of the TV spots and shows a young boy who is watching late night TV while his parents sleep. The slogan in the TV spot was “Sleeping Parents Give Birth to Monsters”.

It was not possible to take this image from the actual TV spot, as it was shot on DV tape and not film, and a photo shoot with the boy had to be arranged.

A total of 87 outdoor billboards were commissioned by CNA’s Phare project. These were displayed in Bucharest, Brasov, Cluj, Iasi and Timisoara during December 2007 and January 2008, and they helped to reinforce the campaign message that had been effectively communicated by the TV spots.

This was the image displayed in Romania’s major cities:

The outdoor image